Alternative Motive for Life

My friend Logan Wallace has created "A Good Conscience Company" that reflects his outlook on life.

I believe it began with his vision of the design that alternativemotive.com sports, as it's badge of expression. From what I recall, Logan always saw this picture in his head. He drew it all over the place, especially on cd's that he owned.

Eventually, as his free-spirited nature would bring to fruition, he made the decision to go his own way and take the entrepreneurial route. Starting something he could call his own, the basic building blocks were already in place, somewhere, all jumbled in that zany head of his.

I believe the company exudes a clean & modern approach to business by the name, logo, and simply by having a conversation with Logan. He's always got ideas that are far-fetched to most, but seem pretty damn realistic in his world. I love this about Logan because he doesn't fear the unknown to often and isn't worried about the naysayers or objectors. He even went on Mtv to share is vision for his clothing company. That's bravery in my book.

Many people have ideas - including myself - but bringing the idea to life is the difficult part. Logan did this as a young twenty-something.

Alternative Motive is a clothing company that highlights Cincinnati, but also takes note of issues that affect the world such as breast cancer, free trade, and conservation and beautification. His company has donated a few thousand dollars to various programs, which is very inspirational for those that like to lend a helping hand.

Logan and his wife, Christie (who happens to own a cute second-hand store, The Mustard Seed Boutique) reside in Cincinnati, and both played soccer at Xavier.